Blending Tradition with Modernity: Creating a Design Style that is Both Nostalgic and Innovative.
Based in Yokohama, Japan, Hamamonyo is a leading representative of "Yokohama Nassen," a traditional textile printing craft. The brand’s products seamlessly integrate tradition with modern sensibilities, creating a unique design style that evokes nostalgia while remaining innovative.
With over 140 years of history, Yokohama Nassen is world-renowned, sharing an equally prestigious reputation as the silks of Como, Italy.
To achieve the ultimate texture and skin-friendly touch, Hamamonyo uses only carefully selected cotton for its products. Committed to environmental sustainability, the brand avoids the use of fluorescent dyes, ensuring peace of mind for every user.
Among its diversified products, Hamamonyo’s "E-tenugui" (Picture Towels) has been honored with the Gold Award at the OMOTENASHI Selection.
These towels feature unique patterns with a charming retro aesthetic. By blending nostalgic Japanese elements with contemporary design, these playful illustrations are perfect for home decor, allowing you to refresh your space according to the seasons or your mood.
Whether simply taped or framed as wall art, used as a "Noren" door curtain, or spread as a tablecloth to accent your dining or study area, E-tenugui creates a relaxed, nostalgic Japanese ambiance. They can also be used as elegant gift wrapping, becoming a cherished part of the gift itself and conveying your sincerest intentions to the recipient.
About OMOTENASHI Selection
Established in 2015, the OMOTENASHI Selection is an award dedicated to discovering high-quality Japanese products and services that reflect a spirit of "Omotenashi" (traditional hospitality) and introducing them to the world. The OMOTENASHI Selection award is presented to products and services that have been evaluated by a panel of experts and recognized for possessing the unique Japanese charm that should be shared with the world.
【Tenugui】(Traditional Hand Towel)
Tenugui is made using traditional textile dyeing methods with premium cotton fabrics to prevent fading. These towels are highly absorbent, and the pattern designs are colorful that bring joy to everyday life.